In college, I entered an essay contest trying to win some scholarship money. But by coincidence, I happened to know one of the judges, who was a professor at my school. I remember having a conversation with her, after the judging but before the announcement. Knowing that the judging was anonymous, I made a passing joke, “Oh, did you read my essay?” Without missing a beat she responded seriously, “Oh, which one was it?”
I replied “oh, it was the good one” to a still stony demeanor. It would be easy to misinterpret this this as a failed joke and let it go, but I continued that I had written it months before and didn’t remember the details, which was true. But this speaks to a larger point. If I can’t remember my own essay, and I can’t give a description of it that would make it easily identifiable, how is it ever going to stand out to a judge? Those words, “which one was it?” have really stuck with me.
Of course this is directly applicable to submitting games to design awards and competitions. But it applies to any kind of submission to a publisher and, by extension, to creating a game that will be successful and popular when it reaches the market. The things that help it stand out to a potential publisher are the same things that publisher will rely on when marketing the game. With thousands of games released a year, and an even larger number competing for limited publishing slots, you need to be able to point to something in the game that makes it memorable and unique.
This is probably considered conventional wisdom among game designers. But it’s far from automatic, and it takes a lot of effort to see your game with outside eyes. A great way to get around this is to think about how you’d identify your game without a title or art. Commonly used categories, themes, and mechanics are a great way of putting someone in the right reference frame. But these things can’t–by definition–uniquely identify your game. I recently set aside a pirate game with simultaneous card play, where you’re trying to take gold from ships and hire better crew. The mechanics weren’t working as well as I wanted, but that’s something that I could continue to fix. The larger problem is that it just wasn’t doing anything to have an identity. That description could fit a number of different games.
So this is something I am still working on with my designs, especially when I have so many designs in progress at once. I’m trying to filter out the games that don’t have an identifying feature, and focus on the designs that do. And it’s slowly making me a better designer because I’m starting to consider that aspect throughout the design stage. It also makes me a happier designer because the same factors that make a game stand out make a game fun to work on. There’s some new problem, some new topic to cover, some new way of doing things that is enjoyable to figure out.
It’s not easy to get someone to remember your game. With so many games coming out, just being “the good one” or “the fun one” doesn’t tell you anything about what game it was 2 days later, let alone weeks or months. And it’s not something you can rely on adding at a later stage. Titles and box art are also easy to forget when so many games look and sound the same. Step back and think about what made the last game you played memorable.Then picture yourself talking to a judge from a contest, or following up with a publisher after a month, or even in a game store trying to tell someone about your new game. If you can’t identify your game from the 30 second interaction, it’s probably not ready. Having a unique identity is what will keep it in players minds, the next time they ask “Do you remember that fun game we played?” the answer is yours.